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position2

Category: Marketing Automation

  • The Secret to Successful Lead Scoring

    Lead scoring is the scale against which an organization can perceive the value of its prospects. Successful lead scoring leads to increased sales efficiency and effectiveness as well as tighter marketing and sales alignment.

    There are 2 fit categories that define the success of lead scoring: Explicit and Implicit. The secret to successful lead scoring

    Here is an excerpt from our soon-to-be released white paper on persona-based lead scoring:

    “Explicit lead scoring refers to declarations about demographic data, which are indicative of one’s profile. BANT components are largely explicit in nature and are dependent on self declaration. So, they are limited to the extent of anonymity the lead wants to have…Implicit scoring signals refer to behavioral activities such as visits to product pages, thought leadership articles and others, which are generally segmented into early, mid and late stage content”.

    Interested in knowing more? Watch out for our white paper on persona-based lead scoring…

    Image source: galleryhip.com

  • What to Expect @ Marketo’s ‘The Marketing Nation Summit’, April 2014

    Image Source: Marketo

    The much awaited Marketing Nation Summit 2014 is here! The event is from 7-9 April. It promises to be intensive and is tagged as the “Marketing Event of the Year”. Innovation is the key area of focus and the event has been designed to offer many enriching ideas.

    As an exhibitor, we at Position² are excited to be in the midst of an atmosphere buzzing with ideas and insights.

    Here’s an outline of the event’s agenda. The sessions are divided into 5 tracks to help you plan better:

    • Track 1: Planning and measuring
    • Track 2: Inbound marketing
    • Track 3: Relationship marketing
    • Track 4: Driving conversion
    • Track 5: By popular demand (includes topics selected based on feedback from previous events)

    Each of these tracks has individual sessions with topics that range from ‘Why Video is the Modern Marketer’s Best Friend’ to ‘How to Turn Every Bounced Lead into Two Warm Leads’. With speakers like Brian Kardon, Kevin Zellmer, Lori Wizdo & Nick Westergaard, there is a lot of thought provoking content on offer.

    Statistics from recent surveys show that these track topics are hot buttons for many marketers in 2014:

    There is going to be a powerful combination of new ideas, technologies, insights and healthy debates around these topics – all leading up to more effective marketing and better customer connect.

    Visit us at Booth #188

    We are a Marketo certified company and our Marketing Automation experts will be at the show. Let’s discuss about how we can help your business grow. You can also try your luck at winning a free marketing automation audit by Position²!

  • Winning More Customers With Marketing Automation

    Marketing automation is a hot area in digital marketing and brands are embracing it at a really fast pace. Check out this infographic that shows how customer wins increased with the usage of marketing automation systems.

    Winning More Customers With Marketing Automation