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Tag: social networking

  • Changing US smartphone dynamics: A by-the-numbers opportunity

    A quick look at comScore’s Q4 data spells out a digital marketing fact of life: It’s no longer a “mobile too” world out there. It’s all about “mobile first”.

    • United States smartphone penetration jumped to 76%
    • 3% of total US population now owns a smartphone
    • 84% of all US social media users access the platform via a mobile app or browser

    This does not presage the end of the desktop or the laptop. But it does underline, with data, that users want access to the Internet anytime, anywhere, with any device – but primarily with a smartphone.

    And of that Internet usage? A lot of Facebook time, followed by You Tube. And making a first time appearance to the Top 15 Smartphone Apps list: Pinterest.

    What are people doing on their smartphones?

    mobile-usage-stats-applications

    Image Source

    Social networking, watching videos, searching for information, messaging, accessing email are all top activities on the smartphone. This spells opportunity for digital marketers, and the platforms know it. Facebook has made advertising easier to its massive, lucrative audience thanks to the mobile app it recently released to manage your ads. Twitter, with a 23.6% share, has improved ad campaign tracking tools, giving you a new and better way to manage your Twitter ads.

    Smartphone sales are going one way – Up

    global-smartphone-shipments-forecast-2010-2018

    Of the 1 billion+ smartphones sold worldwide in 2014, Samsung lead the pack. Apple, on the other hand, cornered nearly 90% of the global smartphone profits.

    Here is a breakdown by brand of worldwide smartphone sales in 2014:

    smartphone-sales-to-end-user-statistics

    As smartphone dynamics change so too must your digital marketing campaigns. Mobile centric is the way to go. It’s all in the numbers.

    Contact Position² for all your media and advertising needs targeted towards your mobile customer!

  • Facebook Updates Privacy Policy

    The social networking giant recently updated its privacy settings in order to give its users more say in what they want to do and how they want to be treated on Facebook. Interactive questions have been included in the Facebook policy statement like “What kinds of information do we collect?”, “How do we use this information?” and “How is this information shared?”As per the new update, Facebook will tell how they get your location information depending on the features you decide to use.

    You can get personalized information depending on where you are and what your friends are up to. Facebook offers you Privacy Basics tutorial which is a step by step guide on how to manage your information. The resources about the policies for advertisers and developers are available for all users’ perusal. Users can now buy products without leaving Facebook using the Buy button that is an undergoing test. Facebook is working on new ways to facilitate transactions and make it more secure and convenient at the same time.

    Digital Marketers can Now Target Better

    Facebook will be closely working with digital marketers in order to help deliver more targeted campaigns. People are delighted if as a digital marketer you can anticipate what they want to buy before they explicitly state it by their actions. This is where the social networking giant is going to help you in finding out who exactly is looking out for your products. Facebook will scrutinize how users socialize on its platform, understand their quirky shopping habits and create respective consumer personas. This can then be used by you to pitch your product for a more forceful upshot.

    Facebook may use cookies to learn more about the outcome of an ad served to a particular user. It can do this by verifying if the user made a purchase on the advertiser’s site or installed the advertising app, as the case may be. Even digital marketers partnering with Facebook will have the opportunity to use cookies and similar technologies to confirm if an ad was actually served on the social networking site. You can check how your ads are performing and even provide Facebook, tips on managing your ads better for a higher level of user interaction. There are even opportunities for retargeting users outside the realm of Facebook Services, courtesy of the far-reaching influence of the social networking giant.

    As a digital marketer how do you view these new Facebook updates? Contact our subject matter experts to learn more now.