position2

Tag: Smart Data

Best of the Week | Personalized search, and much more…

This week’s hot news, events and videos from the online marketing and social media world.

Personalized Search

From the Position² Blog This Week:

Personalized Search
Personalized search provides results beyond the individual’s search query incorporating information about the individual. This way search experiences are tailored specifically to an individual’s interest. Read this blog to find out more.

A Universal SEO Strategy Audit in 5 Steps - Whiteboard Friday

Best of the Week Video
Watch this Whiteboard Friday video hosted by Rand Fishkin where he talks about the five things we should be looking into when formulating an SEO strategy.

Persona-based Lead Scoring: The Mystery and the Method

Download this White Paper and learn:

Classify leads based on behavior and demographic details
Develop a consistent methodology to proffer quality leads to sales
Employ data integrity and tracking
Deploy marketing automation to improve efficiency and cut costs

Download the complimentary Lead Scoring White Paper now

Lead_scoring_Whitepaper

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February 6, 2015