position2

position2

Tag: Salesforce

  • Salesforce Makes a Big Splash with Wave

    Salesforce, the global cloud computing company best known for its Customer Relationship Management (CRM) tool- Salesforce.com is getting Salesforceinto the big data arena with the launch of its new product ‘Wave‘. This Analytics Cloud platform Wave creates sales, service and marketing analytics that can be read on desktops and mobile devices alike. It can be used to derive more insights from data within Salesforce products or it can also be deployed to extract value from imported third-party data residing on various platforms including machine-generated data.

    Wave is a pioneering cloud analytics platform designed to meet the needs of all business users regardless of their size. It makes extracting useful data and discovering new insights easier, thus, assisting in taking actionable decisions faster.

    According to IBM business intelligence, 90% of all data today has been generated in the last two years; no wonder we live in an era of constant information overload! When there is some much data around we need proper visualization of patterns and situations as much as we need number-crunching. The Salesforce Wave is a platform that attempts to give us a 360 degree view and access to data assimilation, going forward.

    According to Alex Dayon, the President of Products at Salesforce, “Analytics is a $42 billion industry, and people need a new cloud-based platform for it.” Wave is filling that digital void between enterprises and their customers giving them a single platform by which they can communicate and coordinate. This will help Salesforce to go beyond traditional sales and marketing customers to deliver mobile first visualizations of data beyond that which exists on the global CRM giant’s platform.

    Digital Marketers will Benefit Immensely

    Today all the information that goes into social networking sites, search engines, net banking, and digital communication can all be aggregated and analyzed to take actionable decisions using Wave. This will help businesses understand their customers better and create personalized marketing campaigns with the upshot of boosting sales. The real benefit of this platform is that it is going to democratize data in hitherto unheard ways. Even smaller business entities can immensely benefit from this new Salesforce Wave launch at Dreamforce 2014, San Francisco. It could be used as an analytics front-end to human resources, supply chain and manufacturing data. Digital marketers could build custom mobile analytics apps by making use of any data source available. Hence Wave is a great leveler, bridging the divide between the big and the small at least in the digital data forum. The potential is immense and we are only beginning to scratch the surface of things that are going to manifest in the not so distant future.

    Are you as excited as we are about this new Wave launch from Salesforce? Please do let us know.

     

  • LinkedIn to Launch New Sales Tool

    Arguably one of the most reputed professional networking sites, LinkedIn, is aiming to befriend sales executives.

    LinkedIn is going to start offering a new tool this week, Sales Navigator, which it says will make the lives of sales people easier and happier.

    Costing $1200 per year, Sales Navigator allows sales people to efficiently look up potential customers who would be more inclined to meet due to shared personal connections. LinkedIn has tested this tool with companies like PayPal and Autodesk and claims to have gained good results.

    LinkedIn says that sales people can turn out better results and be more productive since Sales Navigator lets them contact prospects through known people. Sales Navigator allows you to import existing contacts from Salesforce.com or Microsoft Dynamics. Using this imported data, LinkedIn can bring up more information about those contacts. With the ability to draw more information about contacts imported from other tools like Salesforce, sales people can improve their productivity for prospects arising from platforms other than LinkedIn also

    LinkedIn can also scan contacts’ social data for additional insights that will tell you if people are warm prospects or cold calls. Insight into contacts’ social behavior can enrich and make sales executives’ approach more relevant when contacting prospects.

    LinkedIn will also allow whole companies to pool their sales executives’ connections. This can help sales people to connect with a prospect through another sales person’s connections even if they don’t know the prospect personally.

    However, LinkedIn is also conscious of the effect this feature can have on users. To prevent people from being deluged by mails from sales people, LinkedIn is restricting Sales Navigator users to only 25 targeted InMails every month.

    Check out these screenshots of the Sales Navigator tool:

    LinkedIn's new sales tool

     

    LinkedIn's new sales tool

     

    LinkedIn's new sales tool

    Image source: Mashable

    Do you think LinkedIn’s Sales Navigator will benefit sales executives? And, will it be accepted well by users?