Tag: ReMarketing
-
How Marketo Ad Bridge Enables To Target The Right Audience
Marketo Ad Bridge enables you to target the right audience with personalized marketing content across advertising platforms including Google, Facebook, LinkedIn, and other widely visited sites. By specifically targeting the right demographic with personalized content that’s based on their interests, businesses can more effectively reach prospects and get better results out of their marketing expenditure.
How does it work?
Ad Bridge leverages Marketo’s behavioral database to show relevant content by analyzing how existing and potential customers interact with your business via email, your website, and social media channels. Personalized ads based on those interactions are then displayed on Google, Facebook, LinkedIn, and other channels.
Existing as well as new prospects who click on your ad will be taken directly to your business’s website or Facebook page. Ad Bridge allows you to stay in touch with your target market with promotions, useful content, and other information. Focusing on targeted users (rather than on indiscriminately widespread ad placements) helps place ads and useful content in front of those who are more likely to respond to them.
Let’s delve a bit deeper
LinkedIn’s partnership with Marketo Ad Bridge helps businesses take lead nurturing to the next level by leveraging the vast amount of information that LinkedIn has on its users via their interactions with connections. For B2B campaigns, Ad Bridge makes it easy to find new users looking for exactly what your business offers, while respecting the privacy of LinkedIn users.
Marketo’s Ad Bridge partnership with Facebook now offers Lead Ads that make it easy for prospects to interact with a business page in Facebook. For example, clicking such an ad in the mobile version of a company’s Facebook page can bring up a form that is automatically populated with data from the user’s phone (which the user can edit for privacy). This allows the user to easily get in touch with the business for more information or offers. This data is then viewable on the business’s Marketo instance, and can be extremely useful for its lead nurturing program and bring new prospects into the sales funnel.
It’s easy to see how Ad Bridge offers businesses unprecedented ease and targeting across major social media and professional networking sites. Smarter, more focused ad spending provides greater ROI to businesses using the system. Instead of scattershot ad placements that usually do not produce great results, Ad Bridge provides marketers with the tools to focus on prospects that are more likely to become customers.
Stay tuned to the Position2 blog for more updates.
-
Improved Ad Campaign Tracking Tools on Twitter
For Internet advertisers of all kinds, Twitter is fast becoming the place to be. Consider the numbers:
- 288 million active users tweeting monthly
- 500 million tweets sent daily
- 80% of active tweeters using mobile (Twitter)
With this in mind, advertisers will need a better way to manage their Twitter ads. Fortunately the micro-blogging site has just launched two new ad conversion tracking tools, both of which will help advertisers gain better insight into ad campaigns run on Twitter.
The two new tools are:
- Transaction Values
- Key Conversion Tags
Transaction Values
While advertisers may have previously used website tag for remarketing, now they can use it to track their sales figures as well. By making some simple changes begin collecting order quantities and conversion values for each conversion. Twitter Ads analytics dashboard will then display the aggregated value and reporting.
Advertisers will be able to see their ROI from their Promoted Tweet Campaigns. If not already using conversion tracking, now would be a good time to start. Simply create a tag in Twitter Ads UI and begin implementing it within a website. This new feature allows digital marketers to measure sales that were directly driven by Promoted Tweets.
LiveNation, a Beverly Hills, California-based company that promotes concerts and live-events, finds Twitter’s real-time platform a natural fit for its business model. Live Nation beta tested the Transaction Values feature on Twitter for over a month with Promoted Tweet campaigns using the Website Card to increase ticket sales, and the results they logged were impressive. The analytics of @LiveNation reveal that the company earned a ROAS of 819% in the test phase.
Key Conversion Tags
With the key conversion tag feature advertisers can select the single conversion event that is most important to them and optimize for it. They then receive gleaned analytics within their Twitter Ads UI that show only that conversion type. And they can still get all their conversion type reporting for their campaigns within their analytics dashboard at any time.
As an example, a boutique bakery might turn to Twitter to drive more sales of its cakes for a specific holiday. All it needs to do is place a website tag on the final conversion page of the cake sale and then select this tag as the key campaign tag. Twitter will then optimize the bakery’s campaign to generate more conversions on the cake sale page. The bakery will be able to view all the cake purchases within the Twitter Ads analytics dashboard, all in real time.
Contact Position² to deploy B2B advertising campaigns on Twitter now!
-
Digital Marketing in 2015 – Concentrate on Data Quality
As digital marketers we are in the midst of a data deluge that seems to overwhelm us if we are not accustomed to efficiently dealing with it. This makes the quality of data that we collate all the more important. A recent survey by Google has shown that over 56% of its online ads are never seen. Unfortunately digital marketers were never too concerned about data quality. 2015 might just be the right time to delve deeper into data mining.
Big data has been getting all the right attention but there is an overabundance of it (of course that is where it gets its name from!). Getting intimidated by big data is clearly not going to help you in any way. Concentrate on only that portion of big data that makes sense to you. Create personas of your customers using the newfound knowledge. But there are a lot of impediments when it comes to making sense of the data that you collate from various sources.
Consumers are cagey about their social and mobile data falling into the wrong hands. Digital marketers need to provide compelling reasons for users to part with their valuable data. Providing quality content to your users is one sure shot way of achieving this. While soliciting user information do ensure that you have a mandatory email field and the rest of the fields can be kept to only the bare essentials so that users don’t type in bogus information.
High quality data today is any digital marketers’ dream come true. It can be used to create highly sophisticated and accurate customer profiles within marketing software that you deploy. Thus, it is imperative that you ensure the databases are built around reliable data as the first step towards creating better marketing campaigns. This is highly useful in executing targeted and personalized messages to customers.
Remarketing – The Holy Grail
2015 will see a lot of action on this front. All the tools needed to deploy highly effective digital remarketing already exist. For the uninitiated, remarketing lets you show your ads to people who have previously visited your website or used your mobile app. Dynamic remarketing takes it one notch higher by helping you to advertise only those products or services that users have previously viewed on your website or app. But all this needs the underpinning of quintessential data on consumer browsing habits.
Some of the obvious benefits of remarketing are –
- Targeting consumers when they are most likely to buy
- Catering to a tailored list of consumers like ‘shopping cart abandoners’ that provides you insights on what exactly to advertise and to whom
- It is possible to create a greater impact with your advertising the second time around
Now to satiate your quest for remarketing or targeted advertising, you have a range of marketing automation software at your disposal. Take this quiz to find out how effective is you digital marketing strategy and if marketing automation software can actually help you.
Hope you corral, cull and corroborate high quality data to deploy highly effective digital marketing campaigns in 2015!
Contact us now for Integrated Digital Marketing campaigns to get the best ROI for your marketing spends!
