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Tag: promoted tweets

  • Improved Ad Campaign Tracking Tools on Twitter

    For Internet advertisers of all kinds, Twitter is fast becoming the place to be. Consider the numbers:

    • 288 million active users tweeting monthly
    • 500 million tweets sent daily
    • 80% of active tweeters using mobile (Twitter)

    With this in mind, advertisers will need a better way to manage their Twitter ads. Fortunately the micro-blogging site has just launched two new ad conversion tracking tools, both of which will help advertisers gain better insight into ad campaigns run on Twitter.

    The two new tools are:

    • Transaction Values
    • Key Conversion Tags

    Transaction Values

    While advertisers may have previously used website tag for remarketing, now they can use it to track their sales figures as well. By making some simple changes begin collecting order quantities and conversion values for each conversion. Twitter Ads analytics dashboard will then display the aggregated value and reporting.

    improved-ad-campaign-tools-on-twitter

    Advertisers will be able to see their ROI from their Promoted Tweet Campaigns. If not already using conversion tracking, now would be a good time to start. Simply create a tag in Twitter Ads UI and begin implementing it within a website. This new feature allows digital marketers to measure sales that were directly driven by Promoted Tweets.

    improved-ad-campaign-tracking-tools-on-twitter

    LiveNation, a Beverly Hills, California-based company that promotes concerts and  live-events, finds Twitter’s real-time platform a natural fit for its business model. Live Nation beta tested the Transaction Values feature on Twitter for over a month with Promoted Tweet campaigns using the Website Card to increase ticket sales, and the results they logged were impressive. The analytics of @LiveNation reveal that the company earned a ROAS of 819% in the test phase.

    Key Conversion Tags

    With the key conversion tag feature advertisers can select the single conversion event that is most important to them and optimize for it. They then receive gleaned analytics within their Twitter Ads UI that show only that conversion type. And they can still get all their conversion type reporting for their campaigns within their analytics dashboard at any time.

    As an example, a boutique bakery might turn to Twitter to drive more sales of its cakes for a specific holiday. All it needs to do is place a website tag on the final conversion page of the cake sale and then select this tag as the key campaign tag. Twitter will then optimize the bakery’s campaign to generate more conversions on the cake sale page. The bakery will be able to view all the cake purchases within the Twitter Ads analytics dashboard, all in real time.

    Contact Position² to deploy B2B advertising campaigns on Twitter now!

  • Now Promote Your Tweets Faster

    Twitter has launched its new feature called ‘quick promote’ which is a fast and easy way to promote your tweets. It gives you the power to amplify your best performing tweets directly from the Twitter Activity Dashboard. All you need to do is follow a few simple steps and your tweet will be automatically targeted to users having similar interests to your followers. This way you can make an impact on the minds of people who are most likely to respond to your message.

    If you want to promote a new product, service or blog then Promoted Tweets can drive you measurable business results. This service is specifically targeted towards small and medium enterprises to help them get their best content in front of more viewers on Twitter.

    To promote you tweet all you need to do is

    • Go to your tweet activity dashboard
    • Click on the tweet that you want to promote
    • On the left sidebar you will have an option to promote that tweet

    Though this feature lacks advanced targeting options at present, it is a good initiative. It has been found that users who see a relevant promoted tweet are 32% more likely to visit that business. The ability to promote a tweet directly from your Twitter Activity Dashboard is hugely beneficial for all the small and medium businesses that are active on the micro-blogging site. It assists one in quickly pinpointing content that performs and then targeting people who are naturally inclined to view such content. This way you can effectively expand your audience and augment your message.

    Do share your views on Twitter’s ‘Quick Promote’ with us.

    Contact us for your brand’s integrated social media marketing!