Primary Metrics Archives

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Google Joins Hands with comScore for Real-Time Ad Measurement
In a bid to give its video ad ROI data more credibility and lure more marketers to advertise, Google has entered into a multi-year deal with comScore. Read this post to know what the deal encloses and how it will benefit marketers.

Digital Marketers are dissatisfied with local marketing campaigns
Read on to understand why
Better data accuracy using a Tag Management Policy
Click here to learn how
[Infographic] Leveraging Snapchat for Brands
Understand how this applies to you

Best of the Week Video
Have you heard of the marketing technology ‘supergraphic’?
In the second video of the two-part series, Steve Rotter, Marketing VP at Brightcove discusses the evolving latest marketing technology landscape and its effects on the usage of different platforms.

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Introducing and implementing Enterprise Visibility Accelerator (EVA)
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Tag: Primary Metrics

Google Inks Deal with comScore, 4 ways to capture leads from Facebook and much more…| Best of the Week