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Tag: internet

  • ‘Jerry and David’s Guide to the World Wide Web’ Shuttered

    Yahoo Directory that began service under the name ‘Jerry and David’s Guide to the World Wide Web’, a brainchild of the co-founders Jerry Yang and David Filo, has finally shut shop. This guide was a directory of websites that were listed under various headings which started way back in 1994. The way the websites were arranged here was in the form of a hierarchy rather than a searchable index of pages, unlike the prevalent norm today. It was an influential directory then, long before search engines were the de facto gateway to the Internet. Back in the day this directory was what people perused before browsing the Internet for information that they wanted.

    But there is no need for such a directory now as search engines can give you information on everything residing on the Internet with the right set of keywords, in a fraction of a second. But still the Yahoo Directory holds an emotional value to some people who want to reminisce of an era when search engines were still part of science fiction.

    yahoo-directory

    Image shows the original Yahoo Directory way back in 1995!

    Unfortunately, the advertisers serving ads on this nearly 20 year old platform will now have to find a new platform to deliver ads. Yahoo has shut down more than 60 services in the last two years and this  is a part of a giant restructuring program at the company. Due to intense competition from the likes of Google, et al, Yahoo has been steadily losing its edge.

    Under the charismatic CEO Marissa Meyer, Yahoo is looking for a mobile product strategy, all the way. All the products that don’t fall in line with this new company goal are ruthlessly terminated. This gives the company more resources to focus on cutting-edge technologies of tomorrow. Thus the Yahoo Directory has got the short end of the stick, in an era where tablets and smart phones rule the roost.

    Today it is unlike 1994 when the Internet was a novelty and a website directory was a beacon of respite for people trying to get aboard this new information super highway a.k.a the Internet! Fast-forward two decades and people clearly have no time for something like Yahoo Directory, when Internet is ubiquitous and inextricably associated with all things business and personal. Today time is a luxury that people just can’t afford to waste perusing a directory of websites on the Internet. Thus was written the epitaph of Yahoo Directory!

    So how do you view this decision of Yahoo to shutter its Directory services! Do let us have your views on it!

    Contact us for your website’s improved visibility on Search Engines now!

  • Mobile Advertising Set to Dominate

    The stage is set for the explosion of mobile advertising in the year 2015. Finally digital marketers are able to connect all the dots, tie all the loose ends, dot the i’s and cross the t’s. As a digital marketer your digital advertising strategy should be more mobile-centric, in order to reap rich dividends.

    Today’s users don’t need bulky desktops or laptops to enjoy a seamless web experience. As far as mobile form factor is concerned, smartphone and tablet screen size is large, the data speeds are awesome, and prices are affordable. More people today are browsing the Internet on the go. All this makes targeting prospects using mobile devices, lucrative and irresistible.

    The Mobile Paradox

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    Comparing the above two spending, it is apparent that mobile advertising is still in its infancy. But that doesn’t mean that the mobile Internet users are a minority, anymore. For the first time since Internet was conceptualized, mobile internet users have actually overtaken non-mobile internet users. This gap will only widen in the days and years to come.

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    The above charts show a comparison of number of mobile ‘Internet users‘ vs. the total number of ‘Mobile phone users‘. The mobile Internet users’ statistics can no longer be ignored. Digital marketers not having a mobile marketing strategy will feel the heat, come 2015.

     A Peek into the Mobile Internet Paradigm

    Having a mobile-friendly version of all your online assets, be it demos, applications, sales materials, communications, et al is no longer optional. It is critical. People use the Internet for not just checking emails and catching up with friends on social networking sites but also to research about products and services. As a B2B digital marketer, it is high time you realize that your target audience is making influential business decisions while on the move.

    You cannot have a mobile marketing strategy just as an add-on to your overall digital marketing strategy. You need to deliver top-notch mobile experience at all times. Have a mobile-first strategy for marketing, sales, advertising, SEO, CRM and such other things in order to stay ahead of the curve in 2015 and beyond.

    How will the mobile form factor shape your advertising strategy in 2015 and beyond? Do let us know.

    Contact us now for a targeted mobile advertising campaign.