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Tag: Insights

  • Google Trends: A Real Time Window On The World

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    Google Trends. It’s all about real-time minute-by-minute data on trending searches. On average Google processes over 40,000 search queries every second. That’s over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Google’s recent changes ensure that users get:

    1. Real-time data
    2. Story-centric Homepage
    3. Better coverage for deeper insights
    4. Curated data sets

    Real-Time Data

    Marketers can explore minute-by-minute, real-time data behind the billions of searches that take place on Google every month. Go to Google Trends and explore this data by selecting any time range in the last week from the date picker.

    Story-Centric Homepage

    Google now combines Search with YouTube and Google News to better understand what topics and stories are trending across the web right now. The Google Trends homepage ranks lists of trending stories that are gaining traction across Google, real-time.

    Trending-stories

    Better coverage for deeper insights

    Google has increased the breadth and coverage of Google Trends data to allow for in-depth research on more niche topics in smaller geographies.

    trends-data

    regional-interest

    Curated data sets

    Google News Lab team examines trending topics every day to figure out which pieces of data brings to life a headline or story. This helps marketers understand what’s likely to work when telling stories using data.

    google-trends-datastore

  • Instagram Increases Emphasis on Ads with Debut of New Business Tools

    In order to help brands evolve more creatively, Instagram is providing a host of new tools that will give you more insight into user engagement and sentiment about your Instagram content. Instagram Increases Emphasis on Ads with Debut of New Business Tools

    In a rollout spread over the next few weeks and months, Instagram will be making these tools available to all Instagram advertisers and their feedback will be incorporated into the product before it’s released to other brands later this year. These tools for businesses will help you understand the performance of your organic and paid Instagram content better.

    According to Instagram, the tools will add value in the following areas:

    Account insights – allow you to study the way you are raising awareness using impressions, reach and engagement on Instagram