Programmatic buying is all the rage today among digital marketers and rightly so. This automation of online display ad inventory has brought in new buzzwords in digital marketing parlance like ‘programmatic reserved’, ‘programmatic premium’, ‘programmatic guaranteed’ and ‘programmatic direct’. All this goes to show the kind of attention programmatic buying is receiving from digital advertisers. It is a heady cocktail of high market value reserved ads that has caught the fancy of premium advertising agencies worldwide and offered directly to them by the respective publishers. All this is done with absolute credibility and efficacy and in real-time through programmatic buying. Check out this visually impactful, data driven infographic to get a better idea.