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Tag: iAd

  • Apple iAd Expands into Programmatic Buying

    The programmatic buying bug has bitten brand Apple too. The iAd mobile advertising platform developed by Apple has finally gone the programmatic way. This platform is one of the biggest mobile ad platforms with tens of thousands of advertisers bidding on the available mobile inventory to promote their brands and businesses alike. So it was only natural that Apple resorted to programmatic buying in order to improve the speed and efficiency of the ad bidding process.

    iAd will now make more than 250,000 apps across its platform in over 100 countries accessible to the DSPs (Demand-side Platforms) and ad tech firms like MediaMath, The Trade Desk, Rubicon Project, GET IT Mobile, Accordant Media, Adelphic and AdRoll. These are just a few of the launch partner names. The network is going to expand rapidly in the days to come.

    Programmatic is the way to go when it comes to ad bidding since it reduces redundancy and improves overall efficacy of the process. Mobile is the dominant platform for advertisers to reach out to the young and aspiring demographics in any country. Apps have a preponderance over other forms of content consumption on the mobile platform. Apple brings with it phenomenal scale, high quality user experience and a unique, rich data set. This has got the advertisers quite excited.

    Key Takeaway for Digital Marketers

    With each passing day, more and more online processes are getting automatized. The ad bidding process if done manually is too cumbersome, especially if you are going to bid for tens of hundreds of ad spots and that too on a regular basis. Programmatic can help you make sense of what actually is offered to you and what are your options regarding the various ad inventories available. To learn more about the advantages of programmatic buying of ad inventory over traditional forms of buying ads, please visit the link here.

    With its move into programmatic buying, Apple has released an updated API for its automated buying platform the iAd Workbench. This new API allows the advertising fraternity to generate campaigns, make updates, access analytics and optimize bids seamlessly via their own systems. Learn more about it now at iAd Workbench API Guide.

    Has this new move from Apple got you all excited? Well, we can’t hide our excitement!

    Contact us now to get started with programmatic buying on the Apple iAd platform.

  • Apple iAd Offers Retargeting Sans Cookies

    Apple, a company that revolutionized cutting-edge gadgets is now trying to get a foothold in the lucrative mobile ads market that was hitherto dominated by industry giants like Google and Facebook. With the re-launch of iAd (Apple’s mobile ad platform), advertisers can now better target audience across the iOS mobile platform letting them have a shot at a bigger customer base. Apple for long was actively striving for cross-device ad serving and retargeting via the iAd platform without much influence. But this renewed attempt from Apple will help open the floodgates for advertising agencies cutting across industry sectors like retail, game developers, travel apps and a lot more. Thus, whenever a user is exposed to a certain ad, he/she can be tracked across the iOS platform in order to make the maximum impact.

    Apple has added audience retargeting capabilities to its mobile ad platform iAd on iOS 8. This means that digital marketers can now follow their customers across different apps and also various websites on iPhones & iPads. This way the customers will feel a greater sense of connection with the brand as advertisers make a renewed attempt at reaching out to them.

    Since cookies don’t work on mobile devices, Apple had to create a roundabout way in order to target the mobile users. They achieved this using the universal Apple Id that gives access to iTunes, iCloud, iMessage and all things Apple. This way digital marketers targeting Apple customers can get a detailed report of all the users on the mobile iOS platform helping them understand quirky user behavior to serve tailor-made ads.

    Using the Apple iOS platform you can create audience segmentation which will get updated automatically and thus you will see that you can target people in a certain segment using a unified strategy since there is a semblance of a single unit here. Now digital marketers can improve their ROI as they can send personalized messages to users depending on their past interactions with the iOS platform. Apple users spend a majority of their time on connected devices engrossed within apps. Hence no digital marketer can afford to lose such a big opportunity.

    If a particular user is at a certain level of a game he/she could be sent a targeted ad in order to encourage him/her to upgrade to the next level. If some user has abandoned an app then he/she could be encouraged to revisit that app. Thus the opportunities are many and Apple is just beginning to experiment with this new idea of tracking customers on their mobile devices where cookies seem ineffectual.

    Apple has been a late entrant in the mobile ad space or any ad space for that matter. But it is definitely hoping to take giant strides with the iAd upgrade. Looking at Apple’s history of triumphing at almost everything that it has undertaken in the recent past, it is just a matter of time before it succeeds in this venture too.

    If you are a digital marketer excited about this new advertising opportunity and would want to leverage it for your brand then please get in touch with us by clicking here.