Tag: html

  • Best of the Week | Meta Data Optimization For Online Visibility, and much more…

    This week’s hot news, events and videos from the online marketing and social media world.
    Meta Data Optimization For Online Visibility
    From the Position² Blog This Week:
    Meta Data Optimization For Online Visibility
    Content may be King, and it is a primary factor for successful SEO. Content comes in many forms – web pages, blogs, articles, rich-media assets like PDF, PPT or infographics. Its real power is released in optimization, then syndication. Read this blog to learn the use of meta data content optimization.
    Top Stories this Week: Social Media
    Top Stories this Week: SEO, PPC and Digital Media
    Kevin Spacey Closing Keynote Highlights - Content Marketing World 2014 Best of the Week Video
    Oscar award-winning actor and producer Kevin Spacey spoke to 2,600 marketers from 50 countries at Content Marketing World 2014, held September 8-11, 2014 in Cleveland, Ohio. Watch Kevin break down the elements of a story: conflict, authenticity and audience during his 60-minute presentation.
    White Paper: Increase Visibility for Your Content by 4x
    Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn:

     

    • SEO, why the way we know it is not enough
    • Introducing and implementing Enterprise Visibility Accelerator (EVA)
    • Using multi-channel tracking tools for effective monitoring
    • How EVA benefits businesses.

    Download the complimentary EVA White Paper now

    Enterprise Visibility Accelerator-EVA
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  • Position2 jQuery Plugin for Form Validation

    Without form submissions, a primary tool for extracting useful data that you use to generate leads and expand your business offerings, your website visitors would simply come and go. But building effective form submissions with flawless form validation processes can be a real struggle for webmasters and even web designers. To build a validation form from scratch that can pass all the checks and be market ready you simply need to have extensive Java Scripting knowledge and experience. A JavaScript developer with three to four years’ experience needs one to two hours to program a complete jQuery code for a customized form validation.

    That’s why Position2 has designed a simple plugin to help you achieve the same task in less than ten minutes. All that you need to know is simple HTML programming and you are good to go.

    You can customize the form to your specific requirements:

    • form field validations
    • custom error messages and error handling
    • custom data entry patterns

    You can download the plugin here. It’s free. The documentation is available here.

    We hope you save time and enjoy working with the jQuery plugin for form validations.

    Contact us if you have any doubts/feedback regarding our plugin.

  • Hreflang Spoken Here

    While there is no place quite like home, there comes a time in a successful website’s life when significant amounts of traffic from foreign-based search engines really start to matter. You are going to want to optimize your website to serve international audiences. Otherwise, people dialing in from abroad won’t find your content either relevant or useful.

    hreflang

    Google uses the rel=”alternate” hreflang=”x” attributes to serve the correct language or regional URL in Search results. Introduced in 2011, the tag signals search engines that users querying in language “x” should be shown a different version of similar content than is shown to someone querying in language “y”. It is particularly useful for content specifically created to serve a local audience.

    Hreflang and Canonicalization

    When web content has more than one possible URLs, canonicalization comes to the search engine’s rescue to avoid  content duplication . Hreflang, on the other hand, shows a search engine a different version of a similar page based on languages or regions shown in the search results.Hreflang helps Google crawlers understand that certain pages, sections, subdomains or country code level domains (cctlds) are targeted for a specific country.

    When and where the tag needs to be implemented

    Google recommends using hreflang when:

    • You keep the main content in a single languageand translate only the template, such as the navigation and footer. Pages that feature user-generated content like a forum that typically does this.
    • Your content has small regional variationswith similar content in a single language. For example, you might have English-language content targeted to the US, GB, and Ireland.
    • Your site content is fully translated. For example, you have both German and English versions of each page.

    The hreflang tag can be placed on hreflang page level, the HTTP header, or the sitemap.

    HTML Link Element

    <link rel=”alternate” hreflang=”es” href=”http://es.mywebiste.com/” />

    HTTP Header

    If you have non-HTML content on your web pages such as a PDF file, you can use rel=”canonical” HTTP headers to indicate the canonical URL for HTML documents.

    Link: <http://es.mywebiste.com/>; rel=”alternate”; hreflang=”es”

    Sitemap

    Instead of using markup, you can submit a language specific version via a sitemap.

    <?xml version=”1.0″ encoding=”UTF-8″?>

    <urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″

    xmlns:xhtml=”http://www.w3.org/1999/xhtml”>

    <url>

    <loc>http://www.mywebiste.com/english/</loc>

    <xhtml:link

    rel=”alternate”

    hreflang=”de”

    href=”http://www.mywebiste.com/deutsch/”

    />

    <xhtml:link

    rel=”alternate”

    hreflang=”de-ch”

    href=”http://www.mywebiste.com/schweiz-deutsch/”

    />

    Each page includes a reference to itself as well as to all the pages that serve as alternates for it.

    Meta Language Tag for Bing and other Search Engines

    Google is the main search engine that uses HREFLANG to set up country targeting. Bing and many other search engines employ the Meta Language Tag. There are two ways to set up the syntax on this tag:

    <meta http-equiv=”content-language” content=”en-us”>

    Or the alternative syntax would be:

    <meta name=”language” content=”English”>

    The first option would be ideal if the website is targeted for both language and country. If you use Hreflang for your website’s overseas targeting, please let us know how it’s working for you.

    Contact us to get your website optimized for international locations now!