AdWords Archives - position2

Best of the Week | Optimize your Website for Complete Google Search, and much more…

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Optimize your Website for Complete Google Search
Google is the de facto gateway to the Internet. It is thus incumbent on you to optimize your website for complete Google search like video, image, news, et al. Find out how you can achieve this for enhanced visibility in this insightful blog now.

Wait, Paid Media Investments Can Yield SEO Value?! - Whiteboard Friday

Best of the Week Video
Watch this video to learn more about the most important performance statistics for your AdWords, and where to find them.

Persona Based Lead Scoring: The Mystery and the Method

Download this White Paper and learn:

Classify leads based on behavior and demographic details
Develop a consistent methodology to proffer quality leads to sales
Employ data integrity and tracking
Deploy marketing automation to improve efficiency and cut costs.?

Download the complimentary persona Based Lead Scoring White Paper now

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March 13, 2015

Best of the Week | Locale Adaptive Web-pages now Get Support from Google, and much more…

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Locale Adaptive Web-pages now Get Support from Google
If you are targeting users in multiple languages & multiple geographies without deploying locale-adaptive web pages now would be a good time to start. Google will henceforth crawl and index your locale-adaptive web pages. Find out what you need to do in order to stay ahead of the curve.

Best of the Week Video
Can advertising boost your SEO efforts? Watch this Whiteboard Friday video hosted by Rand Fishkin to find out now!

White Paper: Increase Visibility for Your Content by 4x

Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn:

SEO, why the way we know it is not enough
Introducing and implementing Enterprise Visibility Accelerator (EVA)
Using multi-channel tracking tools for effective monitoring
How EVA benefits businesses.

Download the complimentary EVA White Paper now

Know more about Enterprise Visibilty Accelerator(EVA)

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February 20, 2015

Google Launches “Store Visits”

It’s an exciting time to be a digital marketer. You never know what’s in store for you in the digital world as you are in for a surprise the every other day. Google has just come up with a very pragmatic way to measure the effectiveness of your AdWords campaigns. Going forward it will try and link you online marketing campaigns to your offline sales!

Since the last few years tablet and smart phone usage has proliferated quite sensationally around the world. People are using it more and more to visit ecommerce sites on the go. Due to the mobile form factor , the Internet user’s location can be determined easily and this is the basis for Google’s ‘Store Visit’ to see the light of the day.

But there are privacy concerns as well. Google which had previously been embroiled in litigation regarding privacy now wants to steer clear of any such issues, with the launch of this new feature. It has reassured users that their data or location details will never be revealed to the advertisers.

A New Era for Digital Marketers

Even in this day and age of digital marketing, the truth is that brick and mortar stores have not seen much of a dent in their sales. With Google’s ‘Store Visit’ all those ecommerce players who have a physical store can now rejoice. Using a customer’s location, the store’s AdWords campaign can now be mapped to actual footfalls in the physical store. This is one metrics with the highest efficacy to determine the true return on investment of your digital campaign and this has got the digital marketers quite excited.

Imagine you are marketing online for client’s hotel booking using the Google AdWords program. This ‘Store Visits’ tool gives you a direct way to gauge the impact of your online advertising campaign. Your customer’s location will be tracked by Google and if the same customer comes to your client’s hotel and books a room then you can rest assured that your advertising has really paid off.

This will definitely make more marketers to tread the digital path. Now you can not only drive sales to your offline business store front but you can measure the effectiveness of your digital marketing campaign in a tangible way too!

Will you be registering for the Google ‘Store Visits’ for you business!

Do let us know!

Contact us now for highly effective digital marketing campaigns offering tangible results!

December 19, 2014

AdWords Targets Users Making In-app Purchases

App marketers can now target users who have purchased a particular app or made an in-app purchase through the Google Play Store. They can do this by targeting AdWords for the Google AdMob ad network. Thus the marketers can now show their ads to people who are more likely to buy their app or an offering within their app. These ads are basically display ads served within the Android apps. This is a new feature from Google wherein ads will be served to users based on their previous interaction with an app. It offers better ROI to digital marketers and it also benefits the users since they will be offered products or services which makes sense to them.

Consider a user who has bought Dropbox cloud data storage. Now this user is a very good target customer for the Amazon Cloud Storage S3 (Simple Storage Service). So this new AdWords targeting lets you serve Amazon S3 ads to anybody who has subscribed to the Dropbox Cloud Storage service. That way Amazon has a higher click-through rate at a lower ad budget.

Using Google AdWords to serve specific targeted users will definitely send you lesser leads but the chances of your leads getting converted to sales is higher since you have qualified leads now.

Is this new feature from Google worth your attention? Do let us know.

October 27, 2014

Google Offers Adwords Callout Extensions

Google has come up with a new callout extensions for Adwords to the delight of digital marketers. Now your ad copy will have an additional real estate that you can use appropriately. Learn more about Google AdWords Callout Extensions. This new feature from Google immediately makes your ad copy more conspicuous with people knowing exactly what you are selling and what its salient features are. This results in better ROI with higher click through rates.

Fig. shows a typical callout extension example

Google can show a maximum of four callout extensions each not exceeding 25 characters including space. But your callout extensions’ eligibility to be shown with your ads is based on many parameters. It depends on how high you are ranked on Google Adwords and on which device your ad is being currently served. Depending on all these factors and looking at your callout extensions content, Google will decide what is the best way to serve it to your viewers. You can set parameters yourself about the ways and geographies where your callout needs to be shown. You can even customize it for mobile devices.

Your callout extensions will show if your campaign is opted into “Search Network Only” or “Search Network With Display Select” mode. You as a digital marketer can implement the callout extensions at the account, campaign or ad group level depending on your requirement. You don’t have to pay any extra money to Google to display your callouts. Your ad copy with callouts will be served primarily in the space above the search engine organic results. You can edit the callouts independent of the ad copy and when you do so your statistics won’t be affected.

These callout extensions are not clickable but serve as only additional promotional content displaying your exclusivity and add-on benefits. You can create many callout extensions and Google will decide which ones to serve depending on the ones that are performing the best. You can add any other information about you that will help your customers to better understand and connect with you. You can choose not to display callouts at all if you may so wish.

So as a digital marketer do you think callout extensions will add value to your ad copies going forward?

September 12, 2014

Tag: AdWords