Best of the Week Archives - Page 2 of 7

How Marketers Can Leverage Social Media To Engage Their Audience

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Digital Ad Spend is Increasing, and it's Time to Get your Strategies Right

Which Social Media Sites are B2B Buyers Using?

Social media is increasingly becoming an effective tool for B2B and B2C marketers. We look at the most influential social media platforms and the share of users they attract.

OMG! Google Removing Right Hand Search Results

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

OMG! Google Removing Right Hand Search Results

Position² Point of VIew

Another big change is afoot at Google Search—those ads on the right side are going away. We look at the implications of this for advertisers big and small.

What Marketers Need To Know About Cross-Device Targeting

This week’s hot news, events and videos from the online marketing and social media world.

Drupal 8 Is A Boon For Digital Marketing | Position2 Blog

From the Position² Blog This Week:

Drupal 8 Is A Boon For Digital Marketing | Position² Blog
48% of people cited “website design” as the number one factor in deciding business credibility. But, when a visitor taps on a button that doesn’t respond, the frustrated users’ buyer journey ends on your digital doorstep. Drupal 8 is looking to solve that problem. Read on and find out how to leverage Drupal 8.

Modern Marketing Insights: Jesse Noyes Discusses How to Measure Your Content Marketing

Best of the Week Video
How can marketers measure their content marketing efforts and the effectiveness of that content? Watch this 2 minute video where Jesse Noyes, VP of Product Marketing, Content and Communications at Kapost, offers the three top things marketers should be measuring.

Persona Based Lead Scoring: The Mystery and the Method

Download this White Paper and learn:

Classify leads based on behavior and demographic details
Develop a consistent methodology to proffer quality leads to sales
Employ data integrity and tracking
Deploy marketing automation to improve efficiency and cut costs.?

Download the complimentary persona Based Lead Scoring White Paper now

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February 19, 2016

Here’s Why Data Driven Marketing is Increasingly Crucial for Marketers

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Why Data Driven Marketing Is Key To Achieving Results

We look at Data Driven Marketing powered by marketing analytics, and how it can help you personalize your approach.

Want to Empower your Marketers? Get Automation to your Business!

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Why You Can’t Afford to Ignore Marketing Automation in 2016

Automation is empowering marketers to work efficiently, respond instantly and measure results. Data quality is slowly improving. In 2016, can your business afford not to get involved?

Marketing is Getting Hyper-Personal. Let’s Look at the Factors in Play

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Hyper-Personalization – The Inevitable Evolution Of Marketing

Customers expect personalized marketing messages, without creepy, intrusive ads. In 2016, your business needs to get better at managing customer data, and starting one-to-one conversations with its customers.

Best of the Week | How Marketo Ad Bridge Enables To Target The Right Audience, and much more…

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

How Marketo Ad Bridge Enables To Target The Right Audience

Get better performance from your remarketing ads by tailoring them to your target audience’s interests and needs. Read how Marketo’s Ad Bridge has enabled marketers to get more out of their ad budgets.

Best of the Week Video

If you’re not yet thinking about the ramifications of using hosted blog platforms for your content versus your own site, now’s your chance to start. In this video, Rand Fishkin explores the boons and pitfalls of using outside websites to distribute and share your content.

Persona Based Lead Scoring: The Mystery and the Method

Download this White Paper and learn:

Classify leads based on behavior and demographic details
Develop a consistent methodology to proffer quality leads to sales
Employ data integrity and tracking
Deploy marketing automation to improve efficiency and cut costs.?

Download the complimentary persona Based Lead Scoring White Paper now

If you are reading this blog post via a RSS reader, please click here to subscribe.

November 30, 2015

Best of the Week | Making The Most Of Marketing Databases, and much more…

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Making The Most Of Marketing Databases

Does your database empower your marketing decision-making, or hold you back? You may be lost in the wastelands of “data excess”. Learn how to use analysis tools to narrow your view to what you need for the immediate campaign, and then expand later as needed.

Best of the Week Video

In this webinar the senior product marketing manager at Marketo, Renata Bell talks about how a wrong Marketing Automation can stunt your organizations growth. Watch this video to discover what to look for when evaluating marketing automation solutions that will keep up with the continuously changing direction of marketing.

White Paper: The Rapidly Changing World of SEO

Get a head start in your quest for search engine optimization by going through this insightful white paper. Download this White Paper to know:

How important SEO is & why it should concern you?
Various ways in which you can deploy SEO
How to combine Social Media with SEO?
SEO best practices and a road map to getting there

Download the complimentary SEO White Paper now

Search-Engine-Optimization-White-Paper-position2

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November 22, 2015

Best of the Week | Building A Cohesive Brand, and much more…

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Building A Cohesive Brand
Defining the target market, identifying who the customer is, has been the biggest challenge digital marketers’ face. Read here to find how digital marketers can find success by defining their customers, then meeting them on common ground with targeted solutions.

Best of the Week Video
Some smaller companies find it difficult to connect with consumers and market their products, especially in rural communities. In this video, Daniel Burstein, Director of Editorial Content, MarketingSherpa and Dr. Lauri Baker, Assistant Professor in Agricultural Communications talks about how authentic conversation can help to market to customers via social media platforms.

White Paper: Increase Visibility for Your Content by 4x

Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn:

SEO, why the way we know it is not enough
Introducing and implementing Enterprise Visibility Accelerator (EVA)
Using multi-channel tracking tools for effective monitoring
How EVA benefits businesses.

Download the complimentary EVA White Paper now

Know more about Enterprise Visibilty Accelerator(EVA)

If you are reading this blog post via a RSS reader, please click here to subscribe.

November 13, 2015

Best of the Week | Quality Assurance In The Digital Marketing World, and much more…

This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Quality Assurance In The Digital Marketing World
Long gone are the marketing days of batch and blast email campaigns. The new age digital marketing champions must cater across channels, devices and content. Tight rope walking is a neat trick, but all it takes is one slip. One drop in quality. Read this blog and create a safety net in your digital marketing operation.

Clean Your Site's Cruft Before It Causes Rankings Problems - Whiteboard Friday

Best of the Week Video
Digital marketing has come a long way. Tactics that seemingly worked marketing magic just a few years ago may fall flat today. Watch this video for tips to up-level your digital advertising strategy.

White Paper: Increase Visibility for Your Content by 4x

Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn:

SEO, why the way we know it is not enough
Introducing and implementing Enterprise Visibility Accelerator (EVA)
Using multi-channel tracking tools for effective monitoring
How EVA benefits businesses.

Download the complimentary EVA White Paper now

If you are reading this blog post via a RSS reader, please click here to subscribe.

October 16, 2015

position2

Category: Best of the Week

Best of the Week Video

OMG! Google Removing Right Hand Search Results

Top Stories of the week

Best of the Week Video

Our Creative Showcase

What Marketers Need To Know About Cross-Device Targeting

Here’s Why Data Driven Marketing is Increasingly Crucial for Marketers

Top Stories of the week

Best of the Week Video

Our Creative Showcase

Want to Empower your Marketers? Get Automation to your Business!

Top Stories of the week

Best of the Week Video

Persona Based Lead Scoring: The Mystery and the Method

Marketing is Getting Hyper-Personal. Let’s Look at the Factors in Play

Top Stories of the week

Best of the Week Video

Persona Based Lead Scoring: The Mystery and the Method

Best of the Week | How Marketo Ad Bridge Enables To Target The Right Audience, and much more…

Best of the Week Video

Persona Based Lead Scoring: The Mystery and the Method

Best of the Week | Making The Most Of Marketing Databases, and much more…

Best of the Week Video

White Paper: The Rapidly Changing World of SEO

Best of the Week | Building A Cohesive Brand, and much more…

Best of the Week | Quality Assurance In The Digital Marketing World, and much more…